Debbane for Agriculture Algeria (DEAL) has moved to its new Headquarter located in Staoueli N135 Dely Ibrahim.
DEAL has gone for a new strategic location on the edge of the South bypass and near the East-West highway, a great spot for fulfilling the company’s administrative tasks (banks, ministries, institutes, freight forwarding, etc.). It also grants employees and customers easy access to important infrastructures (hotels, restaurants, shops, etc.).
This modern building is built upon 3 levels and is equipped with all the necessary amenities that make it easier to accomplish our daily activities. It also offers a space suitable for concentration and which fosters productivity.
The Headquarter comprises a showroom for displaying all our agricultural inputs (Seeds, Pesticides, Fertilizers, etc.), as well as a spacious Hall designed for receiving and serving our customers. The remaining floors of the Headquarter are equipped with all the necessary amenities to ensure that our daily activities are smoothly conducted, in addition to a training room located on the top floor that caters our meetings and discussions.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.