Dear Partners,

2020 has been an exceptionally difficult year; a year that can be simply described as the “Survival Year”.  This is a time like no other in our lives.  We have faced demonstrations, streets unrest, devastating Covid-19 pandemic and of course hyper-inflation, eating our wealth away.    Yes, we faced all these catastrophic events, what if we top them up with the Beirut blast that turned our beloved city into ashes, sadly with lots of deaths and casualties. 

By no means I am trying to draw a dramatic image here; but I am rather showing how resilient we are as a team.  These challenges brought out the best in each and every one of us; and hence, we have emerged even stronger.  Our teams and head of departments have shown high level of commitment, and an exemplary perseverance that helped us stay afloat throughout the storms.  For all of these I am grateful.

Our 2020 results were not up to what we aimed for; but I can, with all confidence, say that we fought hard and we did our level best.  Our “Agility” strategy, we started adapting back in 2019 has been properly followed by everyone, and hence today Debbane Agri is geared up and better prepared, to face another challenging year 2021. 

The way we decided to face 2021 is to continue with our “Agility” strategy; however, and in-line with the Board of Directors’ directions, we will be launching several tactical development projects at some operations, and we will also start exploring new markets for expansion.  We always aim higher, and for brighter days.

Nothing of course can happen unless we continue as always working in harmony as one team: BOD, Management & Operations; while adhering to our Group values.

Finally, I would seize this opportunity to thank each and everyone of you for an amazing job and outstanding contribution.  I would also like to thanks Messrs. Etienne & Fady Debbane for being always there for me, and of course the Board of Directors for their guidance and the overwhelming faith they put in me.

Wish you all Merry Christmas & Happy New Year                                                                                                                    

With respect and gratitude,                                                                                                                                                                 

     

John Fawaz

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Other news & articles

08

Mar

2021

Vegas F1

VEGAS F1 is a variety of Greyzini Hybrid Zucchini distributed exclusively in Algeria by DEBBANE AGRI. Its supplier is based in the United States "APOLLO". The VEGAS F1 variety is a very strong, open plant, which facilitates its harvest. It is cylindrical in shape, with a very good quality. The fruit ripening phase takes place during periods of cold, in a proper way. It is characterized by its high production, as the yield per greenhouse in one harvest exceeded 90 kg. This result was obtained at ZERALDA Trial Station of DEBBANE AGRI. The VEGAS F1 variety is intended for greenhouse cultivation; its planting period is in October-November in the open field; and its planting period is in March-April and May. Information concerning the VEGAS F1 variety was posted on social media and shared by several official pages of the agricultural sector, in particular by the CNIF (The National Interprofessional Committee for Vegetable Cultures( and on the Facebook page of the Ministry of Agriculture. 

27

Feb

2021

Field Day on Tomato Varieties in Basrah

On 27/2/2021, Debbane for Modern Agriculture Ltd organized a field day on tomato varieties in Basrah, in the presence of the General Manager, Mr. Bassem Al Amin, and a number of engineers from Debbane. This field day was dedicated for the farmers and traders of Basrah who took a field tour to see the new and commercial varieties of tomatoes. They were given an explanation on the cultivated varieties by the Director of the Seeds Development Department, Eng. Ziad Nohman. The General Manager also made an intervention on the use of fertilizers and pesticides which are imported by the best suppliers, and explained the correct farming methods.

17

Feb

2021

Field Observation at Baghdad Station

On 17/2/2021, Debbane for Modern Agriculture Ltd organized a field observation of protected eggplant and pepper at Baghdad station for eggplant farmers on the bassin of the Latifiyah river. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with the cultivation and plantation methods of the crops and was presented by Eng. Ali Mohamed, Head of Baghdad station, and Eng. Wajih Khodeir, Senior Engineer in the region. 

06

Feb

2021

Promotional Lecture in Aldor

On 6/2/2021, Debbane for Modern Agriculture Ltd organized a promotional lecture in cooperation with its agents in Aldor region and the province, namely the Farming Office of Hajj Adnan Al-Jarad and the Office of Hajj Ali Al-Faraji known for using modern technologies for the cultivation of wheat, including with regards to fertilizers, pesticides and seeds. The lecture was attended by the Director of Agriculture in Aldor and a number of agricultural engineers, farmers and seed producers. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with seeds and was presented by Eng. Ziad Nohman along with Eng. Nawfal Talal, Director of the Central Region, and Eng. Amir Safian, Senior Engineer in the region.

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