Debbane Freres was established in 1952, and since then the company has adopted a clear vision:
“To be a leading innovative and trusted provider of quality agriculture products and solutions in growing Middle Eastern and African markets”.
Driven by its belief and in line with its values in supporting all environmental, agricultural and forestry activities in Lebanon and neighboring countries, especially after the multiple wildfires that hit Lebanon’s forests in the past months and in this context Debbane Freres is honored to collaborate with Jouzour Loubnan Organization and provide Agricultural Technical assistance through its Agri Engineers in order to support Jouzour Loubnan mission’s in in the restoration of Lebanese woodland and the promotion of a sustainable reforestation
We look forward to a fruitful cooperation and to many more successes.
In accordance with the company’s slogan, “Together for a better Agriculture”, today we say “Together for a Sustainable Reforestation”
What is Jouzour Loubnan?
Jouzour Loubnan is a non-profit organization, its mission is to participate in the restoration of Lebanese woodland and promote sustainable reforestation.
What are Jouzour Loubnan Organization’s goals?
Plant towards sustainable forests
Restore degraded forest ecosystems.
Contribute to the development of the Green Corridor.
Foster urban forests and agroforestry.
Create and share new and good forestry practices through research & development.
Engage the Lebanese in Reforestation
Ammiq Open day is an opportunity to meet our customers and display the main vegetable seeds varieties from our multinational suppliers. The open day was held on August 17th, and despite the fuel shortage and the transportation challenges, 60 people including key farmers, exporters, Engineers, attended it. Throughout the event, the visitors participated in the evaluation process (by filling evaluation sheets) under the supervision of our PM, TCEs and Technical engineers in order to share info, highlight on our commercial varieties and select new promising varieties. It was an opportunity to get the feedback of the visitors on the presented varieties. In total, ten varieties have been selected showing good performance and fitting the local and export market. The selected varieties will be elaborated next year by setting a Demo Trial plan to move forward in the coming years to the pre-commercial/Commercial stage; in other hand the positive feedback our commercial varieties will be reflected on the market share in the framework of win-win situation between our company and the customers. The event was overall a success.
Sugar Cane Cultivation: A Successful Experiment in El Oued Sugar cane cultivation has produced convincing results over the past season across El Oued province, specifically in the region of Ourmas and Guemar. It was introduced by Egypt (Upper Egypt) and Saudi Arabia (Jeddah), two regions that share similar climatic conditions (heat and humidity), and was initially adopted as a windbreak to fight against sand encroachment. This experiment is in line with the State's agricultural forward-looking strategy, diverted towards the development of certain crops in the south region of the country, including sugar cane and soybeans. Sugar Cane Cultivation Introduction of sugar cane cultivation would undoubtedly be one of the finest achievements in the agricultural sector in Algeria, a major sugar consumer and importer. The stems of this giant, sugar-filled grass were first sown in the commune of Ourmas by Ibrahim Hazigue who is an experimental farmer. Up until this day, this precious plant is yet to be developed. Its stems are used as windbreaks and food for livestock. About five years ago, the first stems brought back from Egypt were sown in the land of Oued Souf. At first, the purpose was only to test the adaptation of grass to the soil and climate of the region, yet the results were found to be very encouraging. Sun, water and necessary heat to produce the stalks from which sugar is extracted are all available resources in this region. Cultivation of this perennial, which grows rapidly and does not need to be replanted every year, is simple and does not require much water (can be irrigated once a week). It also does not require too much monitoring and pesticides. It is important to set out a well-studied strategy aimed at the optimization of this newly introduced crop, by implementing orientation, popularization and technical support mechanisms, in order to achieve self-sufficiency in food production, as well as food security.
"KLASMANN-DEILMANN & DEBBANE for agriculture Algeria” In collaboration with the Klasmann-Deilmann teams, a digital meeting was held on June 29, 2021 animated jointly, with the presence of all the operational team of DEAL. The event was an opportunity for everyone to refresh the general knowledge on the KD solutions that DEAL commercializes on the Algerian market, but also to update the different arguments that position these products at the forefront of a market more and more competitive but in constant evolution (+18% over the last 3 years). The participation of everyone has allowed to discuss the prospects of evolution of this category in the different regions of Algeria through a better awareness of the market needs by our partner suppliers KD.
Represented by its Director General Mr. Zaher Ballout, Debbane Frères participated in the MACFRUT exhibition at the international trade fair for the fruit and vegetable sector. The exhibition ran from 6 to 9 September 2021, where Lebanon had a distinctive pavilion of 9 of the leading Lebanese enterprises in the agricultural sector affiliated with QOOT Cluster - Lebanon Investment Food Cluster: Debbane Agri, BioMass, Natagri, Robinson Agri, Karma Farms, Daccache Green Line, Zakka Technologies, Rawda Farms, Lama SARL The Lebanese delegation was accompanied by the regional representative of the Italian Foreign Trade Agency (ITA) in Beirut, Mr. Claudio Pasqualucci, and the Ambassador of Lebanon to Italy, Her Excellency Ms. Mira Daher. Mr. Ballout and representatives of other companies have participated in meetings with Italian institutions to explore ways of agricultural development cooperation and the possibility of encouraging the export of Lebanese production.