Debbane Freres was established in 1952, and since then the company has adopted a clear vision:
“To be a leading innovative and trusted provider of quality agriculture products and solutions in growing Middle Eastern and African markets”.
Driven by its belief and in line with its values in supporting all environmental, agricultural and forestry activities in Lebanon and neighboring countries, especially after the multiple wildfires that hit Lebanon’s forests in the past months and in this context Debbane Freres is honored to collaborate with Jouzour Loubnan Organization and provide Agricultural Technical assistance through its Agri Engineers in order to support Jouzour Loubnan mission’s in in the restoration of Lebanese woodland and the promotion of a sustainable reforestation
We look forward to a fruitful cooperation and to many more successes.
In accordance with the company’s slogan, “Together for a better Agriculture”, today we say “Together for a Sustainable Reforestation”
What is Jouzour Loubnan?
Jouzour Loubnan is a non-profit organization, its mission is to participate in the restoration of Lebanese woodland and promote sustainable reforestation.
What are Jouzour Loubnan Organization’s goals?
Plant towards sustainable forests
Restore degraded forest ecosystems.
Contribute to the development of the Green Corridor.
Foster urban forests and agroforestry.
Create and share new and good forestry practices through research & development.
Engage the Lebanese in Reforestation
The most prominent activities of GCO, a company of Debbane for Modern Agriculture Ltd – Iraq, during the second quarter of 2021 include: Preparing an internal control system to oversee the quality and efficiency of the technical work through the detection processes that precede and follow the work of the field team during customers visit. Raising team performance by training ambitious and scalable staff to be at leadership levels or supervisors of field teams. Adapting to the changes in an appropriate manner and according to the requirements of the current stage, the most important of which is organizing preventive sterilization process for Covid-19. Adopting the professional and humane method in the sterilization process by approaching companies producing sterilizers for the purpose of applying them according to the scientific perspective during the sterilization course adopted by the company to prevent side effects during work, in order to preserve public health. Adopting the initiative to provide free service to humanitarian and service institutions as part of a sense of responsibility, the most important of which is the preventive sterilization process for Covid-19 within the institutions affiliated with the Ministries of Justice and Interior and the offices of international missions in Iraq. Including the sterilization service as an additional service of our company by registering it officially as Global Care Operations, Public Health Solution Pest Control Services Ltd, in addition to providing the necessary work requirements to adequately apply the process. Committing to the standards and regulations set out by the World Health Organization (WHO) by starting to use pesticides and everything related to human health and the ecosystem. Continuously communicating with relevant companies in the field of food safety in order to improve the level of services provided by us, especially within production sites and food preparation areas. Rejecting any contracts or requests involving the use of materials or treatment processes that are outside the framework of the standards of the WHO or that conflict with the environmental protection laws. Training technicians, supervisors, and engineers on an ongoing basis by involving them in courses organized internally or with the participation of the Ministries of Agriculture and Health. Assisting international organizations operating in Iraq in consulting, technical support, and technical treatment. Introducing new work methods that include safe control (mechanical and non-chemical), especially in production lines, to reduce risks to the lowest levels.
On June 16, 2021, Debbane Freres in cooperation with ATI/BAYER held an online seminar to introduce their innovative product Luna Sensation to control Powdery Mildew and Botrytis Cinerea on grapes. The ATI business development manager Mr. Panagiotis Plevris shared his long experience and knowledge in the field, where he presented the features and benefits of Luna as a new innovation and a detailed presentation about its efficacy on powdery mildew and botrytis on grapes. In addition to shelf life extension in ambient and cold storage which has a direct impact on the quality for export. In addition to Debbane Freres Bekaa team, farmers and dealers, our engineers from other branches participated in the online seminar.
On 16/06/2021, Debbane for Modern Agriculture Ltd organized a lecture on modern methods of corn cultivation at Crystal Hotel in Erbil Governorate within the northern region in cooperation with American Genetics. The lecture was attended by senior farmers, agents of the company, and representatives of the Kurdistan Regional Government in Iraq, in the presence of the General Manager, Mr. Bassem Al-Amin, the Regional Director, Ali Fouad, and the company's regional engineers. The CEO of American Genetics, Mr. Paolo, delivered the lecture and addressed all areas of corn cultivation development in Iraq.
On 15/06/2021, Debbane for Modern Agriculture Ltd organized a lecture on modern methods of corn cultivation in Huwayjah district within the northern region, delivered by the CEO of American Genetics, Mr. Paolo. The lecture was attended by senior farmers and agents of the company in the same district, in the presence of the company’s General Manager, Mr. Bassem Al-Amin, and the engineers Ali Fouad, Ziad Naaman, Amjad Ibrahim, Farhan Rahim, and Abdullah Kotaibe. They addressed the areas of corn cultivation development in the region.