Debbane Freres was established in 1952, and since then the company has adopted a clear vision:
“To be a leading innovative and trusted provider of quality agriculture products and solutions in growing Middle Eastern and African markets”.
Driven by its belief and in line with its values in supporting all environmental, agricultural and forestry activities in Lebanon and neighboring countries, especially after the multiple wildfires that hit Lebanon’s forests in the past months and in this context Debbane Freres is honored to collaborate with Jouzour Loubnan Organization and provide Agricultural Technical assistance through its Agri Engineers in order to support Jouzour Loubnan mission’s in in the restoration of Lebanese woodland and the promotion of a sustainable reforestation
We look forward to a fruitful cooperation and to many more successes.
In accordance with the company’s slogan, “Together for a better Agriculture”, today we say “Together for a Sustainable Reforestation”
What is Jouzour Loubnan?
Jouzour Loubnan is a non-profit organization, its mission is to participate in the restoration of Lebanese woodland and promote sustainable reforestation.
What are Jouzour Loubnan Organization’s goals?
Plant towards sustainable forests
Restore degraded forest ecosystems.
Contribute to the development of the Green Corridor.
Foster urban forests and agroforestry.
Create and share new and good forestry practices through research & development.
Engage the Lebanese in Reforestation
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.