This year and despite the tough conditions that our country is passing through, Debbane Freres have decided to organize open day events in Ammiq Trial Station on the 20th and 21st of August 2020.
With the rising numbers of COVID-19 cases in Lebanon and all over the world, the decision was not easy, but Debbane team supported by the management was dedicated to make sure the event took place with two main objectives in mind: Staying in contact with main customers and insisting on providing new varieties to the market for the upcoming years.
All this while respecting safety guidelines to avoid contamination, and thankfully, none were present.
The commercial team lead by Area managers, made sure to select target guests concerned with the successful varieties in Ammiq, chosen ahead of time by the Seeds Department in coordination with the technical department. The total number of invitees was 31, including 8 nursery owners, 2 dealers, 20 key farmers in addition to one supplier.
Upon arrival, all attendees were provided with a gift bag containing needed material in addition to a face mask and hand sanitizer in order to be used during the day.
Farmers were taken directly to the gathering area which had the display that contained all the interesting varieties to be viewed, Debbane team were briefed with all the information needed to describe the selected varieties and each engineer have taken the responsibility to lead his guests.
The farm or field tour was focused on bringing the farmers to the varieties selected and which have showed good results, in each plot blue attention signs were installed to grab the attention of the guests, engineers responsible took care of this and farmers were taken directly to the varieties of interest in order to have a look on them, take photos, pick some fruits and even taste them
The total number of varieties tested from all crops was 347 and 31 varieties were selected, below is the selection from each crop including the commercial varieties:
As a conclusion, we have seen a lot of interest from farmers on the commercial and on the new varieties that were selected and it was clear that farmers are searching and are in need for having new varieties from almost all crops despite the hard situation that they are facing, for them agriculture is a passion.
This event during this hard period of time have proved that Debbane Freres will always do its best to meet farmers’ needs and will always stand beside them during hard times.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.