This year and despite the tough conditions that our country is passing through, Debbane Freres have decided to organize open day events in Ammiq Trial Station on the 20th and 21st of August 2020.
With the rising numbers of COVID-19 cases in Lebanon and all over the world, the decision was not easy, but Debbane team supported by the management was dedicated to make sure the event took place with two main objectives in mind: Staying in contact with main customers and insisting on providing new varieties to the market for the upcoming years.
All this while respecting safety guidelines to avoid contamination, and thankfully, none were present.
The commercial team lead by Area managers, made sure to select target guests concerned with the successful varieties in Ammiq, chosen ahead of time by the Seeds Department in coordination with the technical department. The total number of invitees was 31, including 8 nursery owners, 2 dealers, 20 key farmers in addition to one supplier.
Upon arrival, all attendees were provided with a gift bag containing needed material in addition to a face mask and hand sanitizer in order to be used during the day.
Farmers were taken directly to the gathering area which had the display that contained all the interesting varieties to be viewed, Debbane team were briefed with all the information needed to describe the selected varieties and each engineer have taken the responsibility to lead his guests.
The farm or field tour was focused on bringing the farmers to the varieties selected and which have showed good results, in each plot blue attention signs were installed to grab the attention of the guests, engineers responsible took care of this and farmers were taken directly to the varieties of interest in order to have a look on them, take photos, pick some fruits and even taste them
The total number of varieties tested from all crops was 347 and 31 varieties were selected, below is the selection from each crop including the commercial varieties:
As a conclusion, we have seen a lot of interest from farmers on the commercial and on the new varieties that were selected and it was clear that farmers are searching and are in need for having new varieties from almost all crops despite the hard situation that they are facing, for them agriculture is a passion.
This event during this hard period of time have proved that Debbane Freres will always do its best to meet farmers’ needs and will always stand beside them during hard times.
VEGAS F1 is a variety of Greyzini Hybrid Zucchini distributed exclusively in Algeria by DEBBANE AGRI. Its supplier is based in the United States "APOLLO". The VEGAS F1 variety is a very strong, open plant, which facilitates its harvest. It is cylindrical in shape, with a very good quality. The fruit ripening phase takes place during periods of cold, in a proper way. It is characterized by its high production, as the yield per greenhouse in one harvest exceeded 90 kg. This result was obtained at ZERALDA Trial Station of DEBBANE AGRI. The VEGAS F1 variety is intended for greenhouse cultivation; its planting period is in October-November in the open field; and its planting period is in March-April and May. Information concerning the VEGAS F1 variety was posted on social media and shared by several official pages of the agricultural sector, in particular by the CNIF (The National Interprofessional Committee for Vegetable Cultures( and on the Facebook page of the Ministry of Agriculture.
On 27/2/2021, Debbane for Modern Agriculture Ltd organized a field day on tomato varieties in Basrah, in the presence of the General Manager, Mr. Bassem Al Amin, and a number of engineers from Debbane. This field day was dedicated for the farmers and traders of Basrah who took a field tour to see the new and commercial varieties of tomatoes. They were given an explanation on the cultivated varieties by the Director of the Seeds Development Department, Eng. Ziad Nohman. The General Manager also made an intervention on the use of fertilizers and pesticides which are imported by the best suppliers, and explained the correct farming methods.
On 17/2/2021, Debbane for Modern Agriculture Ltd organized a field observation of protected eggplant and pepper at Baghdad station for eggplant farmers on the bassin of the Latifiyah river. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with the cultivation and plantation methods of the crops and was presented by Eng. Ali Mohamed, Head of Baghdad station, and Eng. Wajih Khodeir, Senior Engineer in the region.
On 6/2/2021, Debbane for Modern Agriculture Ltd organized a promotional lecture in cooperation with its agents in Aldor region and the province, namely the Farming Office of Hajj Adnan Al-Jarad and the Office of Hajj Ali Al-Faraji known for using modern technologies for the cultivation of wheat, including with regards to fertilizers, pesticides and seeds. The lecture was attended by the Director of Agriculture in Aldor and a number of agricultural engineers, farmers and seed producers. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with seeds and was presented by Eng. Ziad Nohman along with Eng. Nawfal Talal, Director of the Central Region, and Eng. Amir Safian, Senior Engineer in the region.