This year and despite the tough conditions that our country is passing through, Debbane Freres have decided to organize open day events in Ammiq Trial Station on the 20th and 21st of August 2020.
With the rising numbers of COVID-19 cases in Lebanon and all over the world, the decision was not easy, but Debbane team supported by the management was dedicated to make sure the event took place with two main objectives in mind: Staying in contact with main customers and insisting on providing new varieties to the market for the upcoming years.
All this while respecting safety guidelines to avoid contamination, and thankfully, none were present.
The commercial team lead by Area managers, made sure to select target guests concerned with the successful varieties in Ammiq, chosen ahead of time by the Seeds Department in coordination with the technical department. The total number of invitees was 31, including 8 nursery owners, 2 dealers, 20 key farmers in addition to one supplier.
Upon arrival, all attendees were provided with a gift bag containing needed material in addition to a face mask and hand sanitizer in order to be used during the day.
Farmers were taken directly to the gathering area which had the display that contained all the interesting varieties to be viewed, Debbane team were briefed with all the information needed to describe the selected varieties and each engineer have taken the responsibility to lead his guests.
The farm or field tour was focused on bringing the farmers to the varieties selected and which have showed good results, in each plot blue attention signs were installed to grab the attention of the guests, engineers responsible took care of this and farmers were taken directly to the varieties of interest in order to have a look on them, take photos, pick some fruits and even taste them
The total number of varieties tested from all crops was 347 and 31 varieties were selected, below is the selection from each crop including the commercial varieties:
As a conclusion, we have seen a lot of interest from farmers on the commercial and on the new varieties that were selected and it was clear that farmers are searching and are in need for having new varieties from almost all crops despite the hard situation that they are facing, for them agriculture is a passion.
This event during this hard period of time have proved that Debbane Freres will always do its best to meet farmers’ needs and will always stand beside them during hard times.
The most prominent activities of GCO, a company of Debbane for Modern Agriculture Ltd – Iraq, during the second quarter of 2021 include: Preparing an internal control system to oversee the quality and efficiency of the technical work through the detection processes that precede and follow the work of the field team during customers visit. Raising team performance by training ambitious and scalable staff to be at leadership levels or supervisors of field teams. Adapting to the changes in an appropriate manner and according to the requirements of the current stage, the most important of which is organizing preventive sterilization process for Covid-19. Adopting the professional and humane method in the sterilization process by approaching companies producing sterilizers for the purpose of applying them according to the scientific perspective during the sterilization course adopted by the company to prevent side effects during work, in order to preserve public health. Adopting the initiative to provide free service to humanitarian and service institutions as part of a sense of responsibility, the most important of which is the preventive sterilization process for Covid-19 within the institutions affiliated with the Ministries of Justice and Interior and the offices of international missions in Iraq. Including the sterilization service as an additional service of our company by registering it officially as Global Care Operations, Public Health Solution Pest Control Services Ltd, in addition to providing the necessary work requirements to adequately apply the process. Committing to the standards and regulations set out by the World Health Organization (WHO) by starting to use pesticides and everything related to human health and the ecosystem. Continuously communicating with relevant companies in the field of food safety in order to improve the level of services provided by us, especially within production sites and food preparation areas. Rejecting any contracts or requests involving the use of materials or treatment processes that are outside the framework of the standards of the WHO or that conflict with the environmental protection laws. Training technicians, supervisors, and engineers on an ongoing basis by involving them in courses organized internally or with the participation of the Ministries of Agriculture and Health. Assisting international organizations operating in Iraq in consulting, technical support, and technical treatment. Introducing new work methods that include safe control (mechanical and non-chemical), especially in production lines, to reduce risks to the lowest levels.
On June 16, 2021, Debbane Freres in cooperation with ATI/BAYER held an online seminar to introduce their innovative product Luna Sensation to control Powdery Mildew and Botrytis Cinerea on grapes. The ATI business development manager Mr. Panagiotis Plevris shared his long experience and knowledge in the field, where he presented the features and benefits of Luna as a new innovation and a detailed presentation about its efficacy on powdery mildew and botrytis on grapes. In addition to shelf life extension in ambient and cold storage which has a direct impact on the quality for export. In addition to Debbane Freres Bekaa team, farmers and dealers, our engineers from other branches participated in the online seminar.
On 16/06/2021, Debbane for Modern Agriculture Ltd organized a lecture on modern methods of corn cultivation at Crystal Hotel in Erbil Governorate within the northern region in cooperation with American Genetics. The lecture was attended by senior farmers, agents of the company, and representatives of the Kurdistan Regional Government in Iraq, in the presence of the General Manager, Mr. Bassem Al-Amin, the Regional Director, Ali Fouad, and the company's regional engineers. The CEO of American Genetics, Mr. Paolo, delivered the lecture and addressed all areas of corn cultivation development in Iraq.
On 15/06/2021, Debbane for Modern Agriculture Ltd organized a lecture on modern methods of corn cultivation in Huwayjah district within the northern region, delivered by the CEO of American Genetics, Mr. Paolo. The lecture was attended by senior farmers and agents of the company in the same district, in the presence of the company’s General Manager, Mr. Bassem Al-Amin, and the engineers Ali Fouad, Ziad Naaman, Amjad Ibrahim, Farhan Rahim, and Abdullah Kotaibe. They addressed the areas of corn cultivation development in the region.