This year and despite the tough conditions that our country is passing through, Debbane Freres have decided to organize open day events in Ammiq Trial Station on the 20th and 21st  of August 2020.


With the rising numbers of COVID-19 cases in Lebanon and all over the world, the decision was not easy, but Debbane team supported by the management was dedicated to make sure the event took place with two main objectives in mind: Staying in contact with main customers and insisting on providing new varieties to the market for the upcoming years.


All this while respecting safety guidelines to avoid contamination, and thankfully, none were present. 


The commercial team lead by Area managers, made sure to select target guests concerned with the successful varieties in Ammiq, chosen ahead of time by the Seeds Department in coordination with the technical department. The total number of invitees was 31, including 8 nursery owners, 2 dealers, 20 key farmers in addition to one supplier.


Upon arrival, all attendees were provided with a gift bag containing needed material in addition to a face mask and hand sanitizer in order to be used during the day.


Farmers were taken directly to the gathering area which had the display that contained all the interesting varieties to be viewed, Debbane team were briefed with all the information needed to describe the selected varieties and each engineer have taken the responsibility to lead his guests.

The farm or field tour was focused on bringing the farmers to the varieties selected and which have showed good results, in each plot blue attention signs were installed to grab the attention of the guests, engineers responsible took care of this and farmers were taken directly to the varieties of interest in order to have a look on them, take photos, pick some fruits and even taste them 



The total number of varieties tested from all crops was 347 and 31 varieties were selected, below is the selection from each crop including the commercial varieties:




As a conclusion, we have seen a lot of interest from farmers on the commercial and on the new varieties that were selected and it was clear that farmers are searching and are in need for having new varieties from almost all crops despite the hard situation that they are facing, for them agriculture is a passion. 


This event during this hard period of time have proved that Debbane Freres will always do its best to meet farmers’ needs and will always stand beside them during hard times. 

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