On June 29, DF client, Mr. Issam Habre and his brothers, welcomed the Minister of Agriculture, the General Manager at the Ministry of Agriculture, and MP Cezar Abi Khalil for a field visit to some of DF’s Turnkey projects in Bhamdoun, Mount Lebanon.
The farm is divided into 3 projects: Plastic-covered table grapes, strawberry mountain hydroponic greenhouse, and net-covered cherries.
The projects were planned by the Crops Department, implemented by the Equipment Department, and followed up on by the Crops Department and Zouk branch.
All 3 projects have thus far shown good success, as the grapes are in full seedless production while the strawberries have yielded high profit, during the execution year and in the ones that followed.
The cherries are expected to go into full production next year (Year 3).
The Minister stated: “We stand today in the middle of the vineyards, in the middle of a bankrupt country, watching the private sector and the youth rise through the ashes of a collapsed economy and create opportunities. Today, we are witnessing the results of a success story”.
For his part, MP Abi Khalil said: “As the MP elected to represent this area, I encourage farmers and the youth to go ahead and replicate this success story. We also call on the government to grant low interest loans and subsidize such projects.”
DF continues to strive in providing its farmers with the agricultural solutions they need for their own welfare. The projects are meticulously executed, with a great deal of tailoring and customization, to meet the specific needs of every area and location.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.