1- A seminar was held on grape crops in Birmanah Region, which falls under the Hallah region, on 01/02/2020, in presence of major grape farmers in the region, as well as Babel’s Directorate of Agriculture and agent Ahmad Al-Saffar, along with the Debbane Agri team represented by Engineer Haidar, Engineer Saleh, Dr. Hussein, and Engineer Amir (Regional Director). The seminar tackled several topics, including the adoption of a good fertilization system to boost productivity, by using the Yara Complex fertilizer and Orgevit, as well as adopting a system for preventing fungal disease risks. A renown farmer was selected to carry out our company’s fertilization program, in order to compare this with his traditional fertilization process.
2- On 07/03/2020, the Debbane Agri fertilization program was rolled out on grape crops in the Birmana region. The Debbaneh team helped the farmer determine the fertilizer quantity, mix it, and pour it around grape trees. Likewise, the program also included ground and leaf fertilization, along with fungus and inspect control, as documented in the reports.
3- Agent Ahmad Al-Saffar was taken on a field visit to Birmana region, which is renowned for its grape crops. The visit took place on 23/04/2020 and was aimed at following up on the outcomes of Debbane Agri’s fertilization program on grape crops, in terms of productivity, vegetative growth, improving grape trees, and comparing between Debbane Agri’s fertilizer and other traditional fertilizers used by the farmer (i.e. DAP and Urea).
4- Agent Riad Ghani was given a private field visit to protected cucumber crops on 15/03/2020, to follow up on the outcomes of using Terrasol Magnum, Neutral Terrasol, along with Yara Complex fertilizers. The visit sought to compare with other competing fertilizers, in terms of quality and productivity increase.
5- Regular follow-ups were conducted on Italian Bora wheat crops, planted in the Babel region, from the moment they are cultivated until they are harvested. In addition, our team supervised the farmer’s fertilization process, and followed up on combatting the spread of bushed surrounding wheat plants.
6- Regular follow-ups were conducted on the new Arab and Byzantine wheat varieties, from the moment they are cultivated until they are harvested. In addition, our team supervised the fertilization process. Major wheat farmers and agent were also taken on field visits to observe these varieties.
7- On 20/05/2020, several agents and farmers were taken on a field visit to observe the Italian Bora wheat crops in several areas in Babel province, in order to compare them to other competing varieties, in terms of productivity, quantitative weight and resistance.
8- On 18/05/2020, during Ramadan, agent Riad Ghani was taken on a visit to the Debbane Agri Baghdad station, to observe the new planted varieties of Chili and sweet pepper, watermelon, melon, cabbage and tomatoes. The characteristics of these varieties were explained, along with the best timing for cultivation, the specific fertilization program for each crop, in order to guarantee increased productivity and an improved quality.
9- On 19/05/2020, a special visit was organized to the Babel Directorate of Agriculture, which included a meeting with Agriculture Director Mr. Khaled Al-Qarra Ghouli, to follow up on the handover process of the Bora wheat, before it is marketed by farmers. In an attempt to facilitate the marketing of this wheat variety to farmers, the Al-Halla Silo was visited, and a discussion was held with the silo director and seed examination lab director, whereby they were handed the official books related to the registration of the Bora wheat, thus rendering the market process easier for farmers, without any obstructions in delivery.
10- On 20/05/2020, agent Riad Ghani was taken on a visit to view Debbane Agri’s original cucumber varieties in Nahiya region, and to compare it to other competing varieties in terms of quality and productivity.
11- Our team followed up on the Bora wheat harvesting process in several regions in Babel, calculated the amount of wheat produced per dunum and compared it to other competing varieties harvested nearby. Debbane Agri also took part in the harvesting processes carried out by several farmers and dealers.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.