The year 2020 has been an eventful year, but not in a good sense. So, how did we make it to June?


1- Box? What box?

During exceptional times, thinking outside the box becomes an essential adaptation mechanism in problem solving. This is definitely not the time to resort to the usual solutions; we must see opportunity at every twist and transform obstacles into opportunities.


2- We’re in this together

In times of social distancing, let us not forget that we are social beings. We can still ask others for help and, most importantly, we can respond to others in need of help. Following strict guidelines in times of crisis can often render us robotic; taking a minute to connect with fellow colleagues, farmers or the laborers we deal with on a daily basis is also part of the job.


3- Follow my lead

Taking the lead is not only just about being proactive and leading a team. It is also about what happens in the shadows. It calls on us to remain level-headed while delivering professionally.


4- No, time did not stop

It might seem like the world has stopped in its tracks and everything is frozen. It is in these exact moments that one should double down on time management, making use of the tools at hand, be it technology, creativity, or multitasking, in order to ensure work efficiency, productivity, and quality.


5- The path of least resistance

It is what it is; we are here right now. There is no point in dwelling on the past, where things were done in a more familiar way. The faster you adapt to the new reality, the faster you will be able to assess the obstacles and put a plan in place and execute it while focusing on the future and embracing uncertainty.


With that mindset, and by following the guidelines above, we were successful in meeting the deadlines of crop cycles, field days, and variety launches with as little disruption as possible.

Transporting seedlings across roadblocks during the revolution, social distancing, working from home, and managing even-odd circulation measures, nothing stood in our way.


On the bright side, we created a new type of field day: human-centered, socially distant and personalized to the specific needs of each visitor group. And against all odds, we were able to launch new varieties.


This is how we made it to June.

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GCO Activities and Events 

The most prominent activities of GCO, a company of Debbane for Modern Agriculture Ltd – Iraq, during the second quarter of 2021 include: Preparing an internal control system to oversee the quality and efficiency of the technical work through the detection processes that precede and follow the work of the field team during customers visit. Raising team performance by training ambitious and scalable staff to be at leadership levels or supervisors of field teams. Adapting to the changes in an appropriate manner and according to the requirements of the current stage, the most important of which is organizing preventive sterilization process for Covid-19. Adopting the professional and humane method in the sterilization process by approaching companies producing sterilizers for the purpose of applying them according to the scientific perspective during the sterilization course adopted by the company to prevent side effects during work, in order to preserve public health. Adopting the initiative to provide free service to humanitarian and service institutions as part of a sense of responsibility, the most important of which is the preventive sterilization process for Covid-19 within the institutions affiliated with the Ministries of Justice and Interior and the offices of international missions in Iraq. Including the sterilization service as an additional service of our company by registering it officially as Global Care Operations, Public Health Solution Pest Control Services Ltd, in addition to providing the necessary work requirements to adequately apply the process. Committing to the standards and regulations set out by the World Health Organization (WHO) by starting to use pesticides and everything related to human health and the ecosystem. Continuously communicating with relevant companies in the field of food safety in order to improve the level of services provided by us, especially within production sites and food preparation areas. Rejecting any contracts or requests involving the use of materials or treatment processes that are outside the framework of the standards of the WHO or that conflict with the environmental protection laws. Training technicians, supervisors, and engineers on an ongoing basis by involving them in courses organized internally or with the participation of the Ministries of Agriculture and Health. Assisting international organizations operating in Iraq in consulting, technical support, and technical treatment. Introducing new work methods that include safe control (mechanical and non-chemical), especially in production lines, to reduce risks to the lowest levels.




Luna Sensation Webinar on Grapes

On June 16, 2021, Debbane Freres in cooperation with ATI/BAYER held an online seminar to introduce their innovative product Luna Sensation to control Powdery Mildew and Botrytis Cinerea on grapes. The ATI business development manager Mr. Panagiotis Plevris shared his long experience and knowledge in the field, where he presented the features and benefits of Luna as a new innovation and a detailed presentation about its efficacy on powdery mildew and botrytis on grapes. In addition to shelf life extension in ambient and cold storage which has a direct impact on the quality for export. In addition to Debbane Freres Bekaa team, farmers and dealers, our engineers from other branches participated in the online seminar.




Lecture on Modern Methods of Corn Cultivation

On 16/06/2021, Debbane for Modern Agriculture Ltd organized a lecture on modern methods of corn cultivation at Crystal Hotel in Erbil Governorate within the northern region in cooperation with American Genetics. The lecture was attended by senior farmers, agents of the company, and representatives of the Kurdistan Regional Government in Iraq, in the presence of the General Manager, Mr. Bassem Al-Amin, the Regional Director, Ali Fouad, and the company's regional engineers. The CEO of American Genetics, Mr. Paolo, delivered the lecture and addressed all areas of corn cultivation development in Iraq.




Lecture on Modern Methods of Wheat Cultivation in Al-Huwayjah Region

On 15/06/2021, Debbane for Modern Agriculture Ltd organized a lecture on modern methods of corn cultivation in Huwayjah district within the northern region, delivered by the CEO of American Genetics, Mr. Paolo. The lecture was attended by senior farmers and agents of the company in the same district, in the presence of the company’s General Manager, Mr. Bassem Al-Amin, and the engineers Ali Fouad, Ziad Naaman, Amjad Ibrahim, Farhan Rahim, and Abdullah Kotaibe. They addressed the areas of corn cultivation development in the region.

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