The year 2020 has been an eventful year, but not in a good sense. So, how did we make it to June?


1- Box? What box?

During exceptional times, thinking outside the box becomes an essential adaptation mechanism in problem solving. This is definitely not the time to resort to the usual solutions; we must see opportunity at every twist and transform obstacles into opportunities.


2- We’re in this together

In times of social distancing, let us not forget that we are social beings. We can still ask others for help and, most importantly, we can respond to others in need of help. Following strict guidelines in times of crisis can often render us robotic; taking a minute to connect with fellow colleagues, farmers or the laborers we deal with on a daily basis is also part of the job.


3- Follow my lead

Taking the lead is not only just about being proactive and leading a team. It is also about what happens in the shadows. It calls on us to remain level-headed while delivering professionally.


4- No, time did not stop

It might seem like the world has stopped in its tracks and everything is frozen. It is in these exact moments that one should double down on time management, making use of the tools at hand, be it technology, creativity, or multitasking, in order to ensure work efficiency, productivity, and quality.


5- The path of least resistance

It is what it is; we are here right now. There is no point in dwelling on the past, where things were done in a more familiar way. The faster you adapt to the new reality, the faster you will be able to assess the obstacles and put a plan in place and execute it while focusing on the future and embracing uncertainty.


With that mindset, and by following the guidelines above, we were successful in meeting the deadlines of crop cycles, field days, and variety launches with as little disruption as possible.

Transporting seedlings across roadblocks during the revolution, social distancing, working from home, and managing even-odd circulation measures, nothing stood in our way.


On the bright side, we created a new type of field day: human-centered, socially distant and personalized to the specific needs of each visitor group. And against all odds, we were able to launch new varieties.


This is how we made it to June.

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Vegas F1

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Field Observation at Baghdad Station

On 17/2/2021, Debbane for Modern Agriculture Ltd organized a field observation of protected eggplant and pepper at Baghdad station for eggplant farmers on the bassin of the Latifiyah river. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with the cultivation and plantation methods of the crops and was presented by Eng. Ali Mohamed, Head of Baghdad station, and Eng. Wajih Khodeir, Senior Engineer in the region. 




Promotional Lecture in Aldor

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