The year 2020 has been an eventful year, but not in a good sense. So, how did we make it to June?

 

1- Box? What box?

During exceptional times, thinking outside the box becomes an essential adaptation mechanism in problem solving. This is definitely not the time to resort to the usual solutions; we must see opportunity at every twist and transform obstacles into opportunities.

 

2- We’re in this together

In times of social distancing, let us not forget that we are social beings. We can still ask others for help and, most importantly, we can respond to others in need of help. Following strict guidelines in times of crisis can often render us robotic; taking a minute to connect with fellow colleagues, farmers or the laborers we deal with on a daily basis is also part of the job.

 

3- Follow my lead

Taking the lead is not only just about being proactive and leading a team. It is also about what happens in the shadows. It calls on us to remain level-headed while delivering professionally.

 

4- No, time did not stop

It might seem like the world has stopped in its tracks and everything is frozen. It is in these exact moments that one should double down on time management, making use of the tools at hand, be it technology, creativity, or multitasking, in order to ensure work efficiency, productivity, and quality.

 

5- The path of least resistance

It is what it is; we are here right now. There is no point in dwelling on the past, where things were done in a more familiar way. The faster you adapt to the new reality, the faster you will be able to assess the obstacles and put a plan in place and execute it while focusing on the future and embracing uncertainty.

 

With that mindset, and by following the guidelines above, we were successful in meeting the deadlines of crop cycles, field days, and variety launches with as little disruption as possible.

Transporting seedlings across roadblocks during the revolution, social distancing, working from home, and managing even-odd circulation measures, nothing stood in our way.

 

On the bright side, we created a new type of field day: human-centered, socially distant and personalized to the specific needs of each visitor group. And against all odds, we were able to launch new varieties.

 

This is how we made it to June.

Share post
Other news & articles

02

Nov

2021

Ammiq Open day

Ammiq Open day is an opportunity to meet our customers and display the main vegetable seeds varieties from our multinational suppliers. The open day was held on August 17th, and despite the fuel shortage and the transportation challenges, 60 people including key farmers, exporters, Engineers, attended it. Throughout the event, the visitors participated in the evaluation process (by filling evaluation sheets) under the supervision of our PM, TCEs and Technical engineers in order to share info, highlight on our commercial varieties and select new promising varieties. It was an opportunity to get the feedback of the visitors on the presented varieties. In total, ten varieties have been selected showing good performance and fitting the local and export market. The selected varieties will be elaborated next year by setting a Demo Trial plan to move forward in the coming years to the pre-commercial/Commercial stage; in other hand the positive feedback our commercial varieties will be reflected on the market share in the framework of win-win situation between our company and the customers. The event was overall a success.

02

Nov

2021

Sugar Cane Cultivation

Sugar Cane Cultivation: A Successful Experiment in El Oued Sugar cane cultivation has produced convincing results over the past season across El Oued province, specifically in the region of Ourmas and Guemar. It was introduced by Egypt (Upper Egypt) and Saudi Arabia (Jeddah), two regions that share similar climatic conditions (heat and humidity), and was initially adopted as a windbreak to fight against sand encroachment. This experiment is in line with the State's agricultural forward-looking strategy, diverted towards the development of certain crops in the south region of the country, including sugar cane and soybeans. Sugar Cane Cultivation Introduction of sugar cane cultivation would undoubtedly be one of the finest achievements in the agricultural sector in Algeria, a major sugar consumer and importer. The stems of this giant, sugar-filled grass were first sown in the commune of Ourmas by Ibrahim Hazigue who is an experimental farmer. Up until this day, this precious plant is yet to be developed. Its stems are used as windbreaks and food for livestock. About five years ago, the first stems brought back from Egypt were sown in the land of Oued Souf. At first, the purpose was only to test the adaptation of grass to the soil and climate of the region, yet the results were found to be very encouraging. Sun, water and necessary heat to produce the stalks from which sugar is extracted are all available resources in this region. Cultivation of this perennial, which grows rapidly and does not need to be replanted every year, is simple and does not require much water (can be irrigated once a week). It also does not require too much monitoring and pesticides. It is important to set out a well-studied strategy aimed at the optimization of this newly introduced crop, by implementing orientation, popularization and technical support mechanisms, in order to achieve self-sufficiency in food production, as well as food security.

02

Nov

2021

KLASMANN-DEILMANN & DEBBANE for agriculture

"KLASMANN-DEILMANN & DEBBANE for agriculture Algeria” In collaboration with the Klasmann-Deilmann teams, a digital meeting was held on June 29, 2021 animated jointly, with the presence of all the operational team of DEAL. The event was an opportunity for everyone to refresh the general knowledge on the KD solutions that DEAL commercializes on the Algerian market, but also to update the different arguments that position these products at the forefront of a market more and more competitive but in constant evolution (+18% over the last 3 years). The participation of everyone has allowed to discuss the prospects of evolution of this category in the different regions of Algeria through a better awareness of the market needs by our partner suppliers KD.

02

Nov

2021

MACFRUT exhibition

Represented by its Director General Mr. Zaher Ballout, Debbane Frères participated in the MACFRUT exhibition at the international trade fair for the fruit and vegetable sector.  The exhibition ran from 6 to 9 September 2021, where Lebanon had a distinctive pavilion of 9 of the leading Lebanese enterprises in the agricultural sector affiliated with QOOT Cluster - Lebanon Investment Food Cluster: Debbane Agri, BioMass, Natagri, Robinson Agri, Karma Farms, Daccache Green Line, Zakka Technologies, Rawda Farms, Lama SARL The Lebanese delegation was accompanied by the regional representative of the Italian Foreign Trade Agency (ITA) in Beirut, Mr. Claudio Pasqualucci, and the Ambassador of Lebanon to Italy, Her Excellency Ms. Mira Daher. Mr. Ballout and representatives of other companies have participated in meetings with Italian institutions to explore ways of agricultural development cooperation and the possibility of encouraging the export of Lebanese production.

Join our newsletter

to stay up to date with our latest projects