With its restless effort to develop its Seeds Portfolio, DF seeds team is cooperating with the TCEs & customers to test new products.

Seeds department is committed to select added-value vegetable seeds varieties in term of productivity, better resistance to disease, longer shelf life, and high fruit quality.

In this framework, DF Seeds product manager organized a Seminar for the South Branch Engineers covering two main topics:

1 - Vegetable seeds market study / Lebanon

2 - Segments, characteristics and types of main crops (Tomato, Cucumber, Pepper, Eggplant, Brassiceae, Leafy crops, Sweet corn, Radish, Carrot …).

This seminar was an opportunity to answer all queries and highlight the new brand DP Elite; in addition to the launching of new released varieties from multinational suppliers:

- Indeterminate Tomato: Alesandra (Cluster), Tomato Clarita, Tomato Sacha.

-Determinate Tomato: 777, Prince (Saladette)

-Cucumber: Rani (Spring), C2 (Winter)

-Lettuce: Lola

-Cauliflower: Bride

Furthermore, the discussions also covered market trends, competition’s varieties performance and how to improve market share.

Teamwork in addition to sharing best practices & knowledge remain the corner stone behind coming up with solutions that meet market needs. This translating the company slogan “together for a better agriculture”.

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