Whether to ﬁnd a cure for an ongoing pandemic or to control a pest outbreak in the desert, the world had found itself again in the hands of scientists and research teams in continuous effort to provide the best solutions and technologies for our daily lives and agriculture practices.
Since the establishment of Debbane Freres, the company made sure that one of its main pillars would be the technical expertise of the team, backed with a technical department working on daily basis to provide customers with novel technologies and products to cope with the ongoing changes in the markets. This strategy proved itself efﬁcient once again by providing the Public Health line, in a signiﬁcantly short period, with a sanitizing product to be used do disinfect indoor and outdoor spaces against the ongoing CoV19- crisis: ATO QUAT.
ATO QUAT is a product based on quaternary ammonium (alkyl dimethyl benzyl ammonium chloride 10 %) provided by ATOMES – Canada. Initially used to disinfect fruits and vegetables from all kings of bacteria, fungi and viruses, ATO QUAT is also used to cold sterilize medical equipment and kitchens. This is only possible due to the registration of the product under an ofﬁcial DIN ( Drug Identiﬁcation Number) and the CFIA ( Canadian Food Inspection Agency ) food contact approval. Thus, ATO QUAT is safe to use in households and does not cause any allergies for people or damages to any type of fabric, unlike commonly used chlorine-based products.
Soon, Debbane Freres will be also providing the market with ATO QUAT 2 that has in it, added to quaternary ammonium, hydrogen peroxide which will increase the efﬁciency of the product and the protection period that it provides.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.