Within its effort to enrich the customer engagement and uplift the shopping experience, Debbane Freres has renovated its Zouk Branch. The new design is up to European standards, where it offers customers a unique shopping experience in an open space and ﬁxtures made of ecofriendly and recyclable materials.
The new design allows better product merchandizing by business category i.e fertilizers, Pesticides, seeds and equipment; Displayed products are more visible and easier to reach. Moreover; clients are also privileged to beneﬁt from the professional advice and assistance of Debbane Freres skilled engineers.
With Zouk Branch new look, Debbane Freres will be raising the Bar towards and new standards in the Agri Sector.
VEGAS F1 is a variety of Greyzini Hybrid Zucchini distributed exclusively in Algeria by DEBBANE AGRI. Its supplier is based in the United States "APOLLO". The VEGAS F1 variety is a very strong, open plant, which facilitates its harvest. It is cylindrical in shape, with a very good quality. The fruit ripening phase takes place during periods of cold, in a proper way. It is characterized by its high production, as the yield per greenhouse in one harvest exceeded 90 kg. This result was obtained at ZERALDA Trial Station of DEBBANE AGRI. The VEGAS F1 variety is intended for greenhouse cultivation; its planting period is in October-November in the open field; and its planting period is in March-April and May. Information concerning the VEGAS F1 variety was posted on social media and shared by several official pages of the agricultural sector, in particular by the CNIF (The National Interprofessional Committee for Vegetable Cultures( and on the Facebook page of the Ministry of Agriculture.
On 27/2/2021, Debbane for Modern Agriculture Ltd organized a field day on tomato varieties in Basrah, in the presence of the General Manager, Mr. Bassem Al Amin, and a number of engineers from Debbane. This field day was dedicated for the farmers and traders of Basrah who took a field tour to see the new and commercial varieties of tomatoes. They were given an explanation on the cultivated varieties by the Director of the Seeds Development Department, Eng. Ziad Nohman. The General Manager also made an intervention on the use of fertilizers and pesticides which are imported by the best suppliers, and explained the correct farming methods.
On 17/2/2021, Debbane for Modern Agriculture Ltd organized a field observation of protected eggplant and pepper at Baghdad station for eggplant farmers on the bassin of the Latifiyah river. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with the cultivation and plantation methods of the crops and was presented by Eng. Ali Mohamed, Head of Baghdad station, and Eng. Wajih Khodeir, Senior Engineer in the region.
On 6/2/2021, Debbane for Modern Agriculture Ltd organized a promotional lecture in cooperation with its agents in Aldor region and the province, namely the Farming Office of Hajj Adnan Al-Jarad and the Office of Hajj Ali Al-Faraji known for using modern technologies for the cultivation of wheat, including with regards to fertilizers, pesticides and seeds. The lecture was attended by the Director of Agriculture in Aldor and a number of agricultural engineers, farmers and seed producers. The lecture was divided into two parts: the first addressed the fertilizers and pesticides and was presented by the Director of Technical Development at Debbane for Modern Agriculture Ltd, Dr. Hussein Abbas Mohamed. The second dealt with seeds and was presented by Eng. Ziad Nohman along with Eng. Nawfal Talal, Director of the Central Region, and Eng. Amir Safian, Senior Engineer in the region.