On January 30th 2020, the Honorable Austrian Consul in Lebanon, Sir Gerhard Staflinger, accompanied by Debbane Agri CEO Mr. John Fawaz conducted a Field visit to Debbane Freres Advanced Trial Station in the South Area of Lebanon.

The visit started with a stopover at Debbane Zahrani branch (offices and warehouses). Sir Staflinger was briefed on Debbane Agri’s main strategies in developing the Agri sector business in Lebanon.

The next stop was at Debbane Freres advanced Production & Trial Station in Adloun. The tour was an opportunity to elaborate to the honorable guest the various activities conducted at the site including production with Hydroponic technology, the Protected Bananas, the Mango and Grapes advanced projects, and other innovative initiatives that the company is testing for the Lebanese Market and the Region as well.

Sir Stafinger was pleased to have met Debbane Freres Management and Operations teams, who gave him the opportunity to be more acquainted to the Lebanese Agricultural community. Moreover, Sir Stafinger wished Debbane Agriculture all the best to keep its leading role in Agri sector.

At the end of the tour, Debbane Freres offered the Embassy’s garden a lemon tree as symbol of friendship and appreciation.

Share post
Other news & articles




Melon NOURHANE F1 at Biskra

This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.




Training on Sales Techniques

As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.




Educational Symposium for senior farmers in Najaf and Karbala

On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.




DEMA Field Day in Erbil

On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.

Join our newsletter

to stay up to date with our latest projects