My Dear Colleagues,
There is no better way to start my word, but to build on, our Chairman, Mr. Etienne’s message of last week. A message that further strengthened our trust & our loyalty into our group. A message that made us feel safer and protected by our big family, the Debbane family.
I can’t express enough how delightful and happy I am, and I thank god that you all & your families are safe from this dreadful virus, COVID-19, that turned into pandemic, hit the world and turned the lives of billions of people upside down. For this end, I would like to seize this opportunity to thank all the leaders in our group, across all our operations and HQ, for putting in place the right protocols; and, of course, I thank you all for adhering to them, so you protected yourselves, your families and hence the group. Thank you!
We at Debbane Agri would like to extend our appreciation to our teams that have been at the front lines making sure that our business is sustained in these difficult times. The products and the services we offer are necessities to feed the world, and accordingly we have a huge responsibility towards the society. It is as important as saving people’s life.
In this uncertain time, the situation can feel scary, stressful and overwhelming to some of us. This demands from all of us at Debbane Agri, to get more rooted to our core values driving our business since 1952:
Excellence, Integrity, Generosity, Respect, Team Unity and Perseverance.
Since that time, we have faced and seen many challenges, and have overcome them all. TOGETHER, we will beat this one as well.
Now more than EVER, we need to be more perseverant and to work harder with positive energy, compassion, agility, and caring hearts.
We are in this TOGETHER, Rest assured that we are and will be with you in every step of the way.
Coming Together is a beginning, keeping together is a progress, working together is success.
You are just doing GREAT
Keep on doing this GREAT job
Stay Optimistic, for a bright tomorrow
Ammiq Open day is an opportunity to meet our customers and display the main vegetable seeds varieties from our multinational suppliers. The open day was held on August 17th, and despite the fuel shortage and the transportation challenges, 60 people including key farmers, exporters, Engineers, attended it. Throughout the event, the visitors participated in the evaluation process (by filling evaluation sheets) under the supervision of our PM, TCEs and Technical engineers in order to share info, highlight on our commercial varieties and select new promising varieties. It was an opportunity to get the feedback of the visitors on the presented varieties. In total, ten varieties have been selected showing good performance and fitting the local and export market. The selected varieties will be elaborated next year by setting a Demo Trial plan to move forward in the coming years to the pre-commercial/Commercial stage; in other hand the positive feedback our commercial varieties will be reflected on the market share in the framework of win-win situation between our company and the customers. The event was overall a success.
Sugar Cane Cultivation: A Successful Experiment in El Oued Sugar cane cultivation has produced convincing results over the past season across El Oued province, specifically in the region of Ourmas and Guemar. It was introduced by Egypt (Upper Egypt) and Saudi Arabia (Jeddah), two regions that share similar climatic conditions (heat and humidity), and was initially adopted as a windbreak to fight against sand encroachment. This experiment is in line with the State's agricultural forward-looking strategy, diverted towards the development of certain crops in the south region of the country, including sugar cane and soybeans. Sugar Cane Cultivation Introduction of sugar cane cultivation would undoubtedly be one of the finest achievements in the agricultural sector in Algeria, a major sugar consumer and importer. The stems of this giant, sugar-filled grass were first sown in the commune of Ourmas by Ibrahim Hazigue who is an experimental farmer. Up until this day, this precious plant is yet to be developed. Its stems are used as windbreaks and food for livestock. About five years ago, the first stems brought back from Egypt were sown in the land of Oued Souf. At first, the purpose was only to test the adaptation of grass to the soil and climate of the region, yet the results were found to be very encouraging. Sun, water and necessary heat to produce the stalks from which sugar is extracted are all available resources in this region. Cultivation of this perennial, which grows rapidly and does not need to be replanted every year, is simple and does not require much water (can be irrigated once a week). It also does not require too much monitoring and pesticides. It is important to set out a well-studied strategy aimed at the optimization of this newly introduced crop, by implementing orientation, popularization and technical support mechanisms, in order to achieve self-sufficiency in food production, as well as food security.
"KLASMANN-DEILMANN & DEBBANE for agriculture Algeria” In collaboration with the Klasmann-Deilmann teams, a digital meeting was held on June 29, 2021 animated jointly, with the presence of all the operational team of DEAL. The event was an opportunity for everyone to refresh the general knowledge on the KD solutions that DEAL commercializes on the Algerian market, but also to update the different arguments that position these products at the forefront of a market more and more competitive but in constant evolution (+18% over the last 3 years). The participation of everyone has allowed to discuss the prospects of evolution of this category in the different regions of Algeria through a better awareness of the market needs by our partner suppliers KD.
Lecture on the Optimization of Modern Technologies in Wheat Production Chains and their Impact on Production and Productivity On July 1, 2021, Debbane for Modern Agriculture Ltd organized a lecture and panel discussion at the invitation of Arab Agricultural Engineers Union under the title of “Optimization of Modern Technologies in Wheat Production Chains and their Impact on Production and Productivity”. A number of Arab organizations, regional figures, as well as ACSAD organization attended the panel discussion that was aired from the Iraqi Agricultural Engineers Association. Workshop on Water Harvesting and Irrigation Scheduling On August 16, 2021, the Department of Field Crops at the College of Agriculture, University of Baghdad organized a workshop on water harvesting and irrigation scheduling sponsored by Debbane for Modern Agriculture Ltd that is represented by the Director of Technical Development Dr. Hussein Mohamed Abbas. A number of teachers, students, and experts attended the lecture that addressed the use of irrigation scheduling to calculate the water needs of field crops via Free Conference Call program. Developmental Lecture on Vegetable Crops and Modern Technologies in the Use of Pesticides and Fertilizers On August 28, 2021, Debbane for Modern Agriculture Ltd organized a developmental lecture on vegetable crops and modern technologies in the use of pesticides and fertilizers. A number of vegetable farmers, including the company’s agents, attended the event that took place in Salah al-Din Governorate, Tikrit. Director of Technical Development Dr. Hussein Mohamed Abbas delivered the lecture, along with the Director of the Central Region Mr. Nawfal Talal, the Technical Engineer Mohamed Jassem, and the Sales Engineer in the region Mr .Amir Safian. Field Observation and Joint Workshop between Debbane for Modern Agriculture Ltd and Plant Protection Department at the University of Baghdad within a Summer Training Program to Agriculture Students On September 5, 2021, Debbane for Modern Agriculture Ltd organized a field observation and a joint workshop with the Plant Protection Department at the University of Baghdad. The observation is part of a summer training program addressed to students of the College of Agriculture in Baghdad, which a number of students and teachers attended. Director of Technical Development Dr. Hussein Abbass welcomed the attendees and delivered a lecture on pesticides, how they work, and their safe use. Mr. Ziad Nohman provided a summary about on-farm experiments of seeds and yellow corn at the station, whereas Eng. Ali Mohamed, Head of Baghdad station, took the attendees on a field tour too. Developmental Lecture on Vegetable Crops and Modern Technologies in the Use of Pesticides and Fertilizers of Debbane for Modern Agriculture Ltd On September 12, 2021, Debbane for Modern Agriculture Ltd organized a developmental lecture on vegetable crops and modern technologies in the use of pesticides and fertilizers of the company in Diyala Governorate. A number of vegetables farmers, including the company’s agents, attended the lecture. Director of Technical Development Dr. Hussein Mohamed Abbass delivered the lecture, along with the Director of the Seeds Development Department Eng. Ziad Nohman, Director of the Central Region Mr. Nawfal Talal, and Technical Engineer Mustafa Najem. Re-forming the Iraqi National Committee for Standardization and Quality Control The Iraqi National Committee for Standardization and Quality Control was re-formed as Dr. Hussein Mohamed Abbas was selected as part of the National Committee to represent the private sector. Dr. Mohammed has also represented by the Debbane for Modern Agriculture Ltd, pursuant to the administrative order issued by the National Committee for Standardization and Quality Control. National Committee Visit to the Site of Experiments for Registering Watermelon Sasha Varieties in Iraq The National Committee for Varieties Registration visited the site of the experiments for the watermelon variety from Apollo Company, where Eng. Ziad Nohman explained the experiment, its design and the history of cultivation. National Committee Visit to the Site of Experiments for the RegisteringTomato SV8320T Varieties from Monsanto The National Committee for Varieties Registration visited the site of the experiments of Tomato SV8320T from Monsanto Company, where phenotypic and product specifications where noted. The experiment designed was also explained by Eng. Ziad Nohman, Eng. Amjad, and Eng. […] Open Field Observation in Khan Bani Saad on the Cucumber Crop On September 3, 2021, Debbane for Modern Agriculture Ltd organized an open field observation in Khan Bani Saad on the cucumber crop, in the presence of a number of farmers and traders from the region. Both engineers Mr. Ziad Nohman and Mr. Nawfal provided a detailed explanation about the varieties and fertilization programs.