The Center for the Promotion of Imports from developing countries (CBI), a department of the Netherlands Enterprise Agency funded by the Dutch Ministry of Foreign Affairs with the aim of supporting SMEs in developing countries in their export development to the European market, organized a market orientation program in Berlin between the 4th and 7th of April 2022.

CBI invited more than 20 Lebanese participants from private and public sectors; 9 companies of major producers & exporters of Fruits and vegetables (Grapes, Avocado, Carrots, Bioproducts etc..) in addition to representatives from chambers of commerce (Beirut, Tripoli & Zahle), MOA, and MOET.

The program included a one-day training session followed by a 3-day visit to Fruit Logistica trade show in Berlin.

During this event, valuable awareness and understanding of how to responsibly run a business were created. Furthermore, the participating companies had the opportunity to get in touch with potential buyers looking to do business with parties complying with their requirements.

Representatives from the public sector in Lebanon discussed country pavilions and the importance of group participation.

At last, the new Trade Information Portal ‘Lebtrade’ was presented and discussed. Interaction between members of groups and between groups strengthened relationships and recognized (and reached) consensus on the need for collaboration. Debbane Freres, represented by its General Manager  Zaher Ballout took an active part in this program with the aim of promoting the export of high-quality produced Lebanese grapes and placing them on the international market.

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