On October 26, 2021, Mr. Zaher Ballout, General Manager at Debbane Freres s.a.l and the technical team involved in the grape sector hosted the representatives of CBI (Center for the Promotion of Imports from Developing Countries) at Hosh Sneid vineyards. These included Ms. Dana Van Hes, Team Leader of business, Ms. Hania Chahal, and Mr. Piet Schotel, EU market expert.
The first objective of the visit was to introduce CBI to the role of Debbane Freres in developing the table grape sector by creating pioneering sites and managing them directly. These vineyards were the first of their kind in Lebanon, installed with a nylon cover, planted with the newest seedless grape varieties called ARRA, and treated with advanced electrostatic spraying, along with developed cultural practices, such as pruning, thinning, and sizing.
The second objective of the visit was to cooperate in order to export grapes to Europe.
The visitors found the vineyard to be eligible for exportation to Europe in terms of agricultural management, the certificates they have received, quality, varieties, and organization. They also promised to make every possible effort to achieve this objective.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.