Cultivation of tomatoes in the open field intended for fresh consumption is mainly found in the north, particularly in TIPAZA, MOSTAGANEM, SIDI BEL ABBES, CHELEF, as well as in the south, at OUED SOUF.
This type of tomato grows in two time intervals, the first one in the late season in July/ August, covering a very large area and which yields a significant production of tomatoes. These tomatoes are mainly concentrated in the areas of Mostaganem, Tipaza and Oued Souf. The second interval is in April / May, whereby the cultivation area expands from one year to another, and is mainly concentrated Sidi Bel Abbes and other areas.
MICHEL F1 tomato variety is specifically resistant to TYLCV virus, intended for field cultivation. It is a variety that has been recently introduced to the market by DEBBANE AGRI, which adapts perfectly to both late and seasonal time intervals.
MICHEL F1 variety has great technical and commercial potential: Abundant production, homogeneous size, bright red color and very firm shape. All these characteristics allow this variety of tomatoes to be stored for a long time and survive long journeys. The plant has good strength and is very resistant to fungal diseases.
This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.
As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.
On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.
On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.