On May 7, 2021, The General Manager of Debbane Frères SAL, Mr. Zaher Ballout, and the Regional Director of Sales in the North and Bekaa regions, Eng. Shadi Riachi, visited the Chamber of Commerce, Industry and Agriculture of Zahlé, where they met with Mr. Youssef Geha, the Chamber's president, with the aim of acquaintance and discussing ways of cooperation.

The research examined the export crisis to Saudi Arabia and its damage, as both parties stressed the importance of supporting and enabling Lebanese farmers to export fruits and vegetables of high quality and conform to international standards.

Mr. Ballout promised to hold agricultural seminars aimed at educating senior exporting farmers on the importance of using high-quality agricultural products, such as those distributed by the company, that conform to international quality in order to ensure good export and open new markets such as Europe.

The first technical seminar on the new pesticide Luna Sensation and its uses in combating Powdery Mildew and Botrytis Cinerea on grapes vineyards was held on Wednesday June 16, 2021.

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Melon NOURHANE F1 at Biskra

This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria. In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste. Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.




Training on Sales Techniques

As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers. This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement. These initiatives are sponsored by the company, as they bring out the best in each of its employees.




Educational Symposium for senior farmers in Najaf and Karbala

On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.




DEMA Field Day in Erbil

On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.

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