To emphasize its appreciation and gratitude for the actions of the Lebanese Army towards Lebanese citizens, especially in these difficult living conditions, Debbane Freres SAL provided a donation of sowing seeds to the Lebanese Army's Air Assault Regiment.
In addition to these seeds that serve daily cooking and that cover an area of 30 dunam, Debbane Freres SAL will provide technical support in order to ensure the success of the seeds.
 

In cooperation with Mercy organization, Debbane for Modern Agriculture conducted a field inspection of tomato variety SV8320TD in Mosul city. The event included an explanation of the specifications of the item and the service operations by Engineer Ziad Noaman, while the field was prepared and equipped by Engineer Abdullah Qutaiba.

As part of its follow-up of the protected cucumber experiments, the Debbane for Modern Agriculture Team, accompanied by the Monsanto team, conducted field visits to the city of Sulaymaniyah in northern Iraq, accompanied by engineers Ziad Numan and Ismail Ibrahim.

Debbane Freres manages and supervises several seedless ARRA varieties of table grape projects on multiple sites in Lebanon.

In order to provide technical support, Debbane Freres hosted from the 4th till the 5th of July 2022 two representatives from ARRA (Eng. Ali & Eng. Fayez from Egypt) to share their experience with our TCEs and farmers.

During our visits to the different sites cultivated with ARRA varieties, the farmers were impressed about the new cultural practices given by ARRA team (pruning, bunch stretching, bunch & berry sizing, thinning spray, fertilization & control program …), this info will lead the local farmer to obtain a product with high quality ready to be exported.

In addition, we have visited CEVA packinghouse at Bekaa, CEVA team gave us a full explanation about the packing process: from harvest and crop collection, transformation packaging, storage, conditioning, and delivery, with the ability to manage grapes to the international markets.

Following the success of this visit, ARRA team organized a training at Debbane premises, for ARRA key farmers and technical Engineers, highlighting the main points discussed during the visits about the optimal cultural practices required in the exportation.

On Monday 13 June 2022, Debbane Agri organized a technical day the watermelon variety called Sugar Baby, GRANIT F1 in the Tyre commune, located in Mostaganem province, in the lands of farmer Mohamed Allouche.

Around 50 people of farmers attended the event, including representatives of the DSA (Directorate of Agricultural Services), representatives of the Chamber of Commerce, Industry and Agriculture of the province of Mostaganem and the Agricultural Delegate of Tyre.

The technical day was moderated by the Chief of Seed Products Salah YASSA, who described the potential, strengths and benefits of the Granit F1 variety, namely:

-  High production (Average of 3 fruits / plant)

-  Good vegetative coverage

-  Large fruit size (12-15 KG)

-  Round Shape

-  Good exterior color; very dark green close to black

-  Bright red from the inside with a very sweet taste

This description was then followed by a constructive debate on the strong points of our Granit F1 variety, its capacity and its potential for harvest, as well as its behavior with different types of soils of the region (clay, sandy, etc.) 

Our guests had the opportunity to taste the Granit F1 variety, and they appreciated its sweet taste. Debbane Agri also granted a certificate of participation to our privileged client Maher and farmer Mohamed Allouche.

At the end of the technical day, the guests gathered for lunch, which took place in a friendly atmosphere.

DEAL brings back its annual dinner tradition after two years of absence due to COVID-19. 
This year’s annual meeting was held at the Holiday Inn Hotel, and was a success according to the attendees. 
Charbel Bassil, Debbane Agri’s General Director for Algeria’s Agriculture opened the ceremony with a speech addressed to the employees, in which he tackled the company’s new organization and development strategy. Our gratitude also goes to John Fawaz, our CEO, who honored us with his presence during this ceremony, sharing his joy with employees about the different positive changes that the company is currently witnessing. He also reminded all the employees that he trusts each one of them to build the best company with the best team. 
As always, DEAL insisted on honoring its oldest employees, by granting medals to all those who have been working for more than ten work years between 2020 and 2022 (the meeting was cancelled in 2020 and 2021) so it was natural not to forget the other employees.  
Finally, the ceremony ended with a dinner in honor of the employees of DEAL, then a big cake was cut by the employees all gathered under the slogan “Together for a better future” 
 

This year, the seed department at Debbane Agri has introduced the NOURHANE F1 variety in Biskra in the South East of Algeria.

In the past, NOURHANE F1 was intended for open field segments in the western, central, and eastern regions of the country. Its introduction in the region of Biskra in covered fields has produced excellent results, which was reflected by the good behavior of the plant, a fruit size that exceeds 3 kg, the firmness of the fruit (Absence of fruit rot), a growth cycle ranging from 60 to 65 days and its exceptional sweet and fragrant taste.

Given the advantages that NOURHANE F1 has offered in greenhouses; namely the precocity and firmness, we recommend that this variety be planted in the early cycle in December in Biskra.

As part of its strategy to develop its human capital, DEAL has launched new training programs. Entitled "Mastering Sales Techniques," the first training was held in May, targeting the sales team. The main objectives of the training were understanding the main issues pertaining to customer relations, discovering the importance of each stage of a structured meeting, mastering sales meetings, learning how to explore the customer's needs, dealing with clients’ objections, and making offers.

This training was also an opportunity for sharing knowledge, as a means to reinvigorate the sales team towards development and continuous improvement.

These initiatives are sponsored by the company, as they bring out the best in each of its employees.

On April 14, 2022, an educational symposium was held for senior farmers of tomatoes, cucumbers, and onions in the Najaf and Karbala regions to introduce DEMA’s wide range of fertilizers, pesticides, and seeds. With the presence of the General Manager, southern sales manager, seeds manager, and engineers, this symposium was held and at the end of the symposium.

On May 11, 2022, the Debbane for Modern Agriculture Team organized a field day at its Erbil Station. The said day aimed to observe varieties of protected cucumbers, onions, wheat, and barley in the presence of a group of traders and farmers along with the DEMA team.