Innovation is essential in order to maintain and develop a company’s distinction while contributing to new agricultural solutions to address the major challenges of the field. This leads to:
• Better productivity;
• Adaptation and mitigation of climate change;
• Preservation of biodiversity and the environment;
• Reduction of agricultural inputs and crop protection;
• Better tolerance and resistance to abiotic factors that are harmful to various crops.

Consequently, farmers need to rely on advice given by local, national, technical, and economic sources that can be quickly disseminated and respond to their needs. The trial station is an excellent place for disseminating solutions that are proven to be innovative to all farmers while offering educational materials for training.
In order to respond to its needs, Debbane pour l’Agriculture has launched, since mid-November, a project for establishing its new trial station in Staouali, Alger. Staouali is located 9.2 km from Debbane pour l’Agriculture’s headquarters and is mainly characterized by open-field ad greenhouse market gardening.
This trial station will be reserved for testing new crop varieties, as well as new pesticides and fertilizers with their different formulas.
Under the title “Innovation is our target”, Debbane pour l’Agriculture’s trial station will be a meeting place for different agricultural actors in Algeria, as well as a space for continuous training for the company’s executives. 
 

The 6th edition at the international exhibition “Agro Souf 2022” is organized by EL FAHD Company in cooperation with the local Chamber of Agriculture and El Oued University.
More than 70 exhibitors took part in this agricultural event that extended over four days, from Monday December 12 to Thursday, December 15, 2022.
Several public and private companies, as well as agricultural operators were invited to the Agro Souf 2022 exhibition as a means to boost guidance and vulgarization mechanisms that are necessary to improve productivity, quality and yields.
Agro Souf 2022 exhibition tends to highlight the natural potentials of Saharan agricultural land. It also highlights the different possible ways of supporting farmers, as well as how to encourage investment, in order to concretize the national program that aims to extend irrigated agricultural areas, the development of agricultural products, the achievement of agricultural self-sufficiency and the examination of mechanisms for the export of agricultural products.
Debbane pour l'Agriculture was present during the four-day event, represented by Samir Gacem, Regional Director at Biskra / Oued Souf, Mustapha Tebib, Technical Director, Walid Ghoulem ITC/Biskra, Hamza Khelladi, Fertilization Specialist, and Salah Yassa, Seed Product Manager. During the event, Debbane Agri representatives answered questions from farmers and visitors from different regions of the country: The East, West and Center. The team also provided advice, explanations and recommendations to the visitors by distributing technical data factsheets related to all the seed and pesticide products they offer.
 

On November 29, 2022, Debbane for Modern Agriculture organized a field day to observe Yellow corn at the Baghdad Station, in the presence of more than 75 of yellow corn farmers, employees at the Ministry of Agriculture, representatives from The National Maize Program in Iraq and Professors at the University of Baghdad. Engineer Ziad Nouman presented an overview on the varieties of yellow corn planted in the station directly after the General Manager Bassem Al Amin welcomed the guests. Then, Dr. Hussein Abbas, gave a lecture on the fertilization and protection of yellow corn while emphasizing the importance of formulated fertilization and protection techniques. The event was concluded by introducing some of the work done by the National Program presented by Dr. Hadi Al Abboudi. 

Debbane for Modern Agriculture attended the National Trade Forum in Iraq jointly organized by the International Organization for Migration (IOM) and the International Trade Centre (ITC). The event was supported by the European Union and the German Government. It was also implemented under the leadership of the Government of Iraq and in close cooperation with relevant ministries and chambers of commerce. The aim of this event is:
•    Link Iraqi small and medium-sized Enterprises (MSMEs) operating in agriculture, food processing, packaging and logistics with international suppliers.
•    Expand business networks, conclude business deals, and encourage future investments.
•    Support innovation and learn from leading Iraqi agriculture companies.
 

On November 13, 2022, Debbane for Modern Agriculture organized a field day in the presence of more than 50 farmers and people interested in growing cucumber crops in the central and southern regions. Engineer Ismael, Director of Vegetable Seeds Development, welcomed the guests by presenting an overview of the varieties and the producing companies, alongside stating their strengths and advantages over the other varieties. Then, Engineer Haidar Hamid, in charge of the Baghdad station, presented a brief on the varieties available, planting dates, fertilization, and protection techniques. The event was concluded with a field inspection to observe the studied varieties. 

On November 12, 2022, Debbane for Modern Agriculture organized a field day at the Erbil Station in the presence of a group of yellow corn farmers in the region of Kurdistan. Approximately 65 farmers and people interested in growing yellow corn attended the field day. Engineer Ziad Nouman presented an overview of the varieties available. After that, Dr. Hussein Abbas, gave a lecture on the fertilization and protection of yellow corn. The event was concluded with a field inspection to observe the studied varieties. 

On November 11, 2022, Debbane Freres welcomed a group of thirty representatives from the Food and Agriculture Organization of the United Nations - FAO to visit its station in Adloun. The visit aimed at highlighting the different types of irrigation systems adopted and the different crops adopted.
The Adloun facility is one of the production stations managed by Debbane Freres where different crops like tomato, loquat, banana, and grapes are monitored and grown under different structures. Below is a brief on these crops and how they are installed.
Hydroponic tomato – planted in coco peat growbag, every dunum of land is exploited with a plant density reaching over 2500 and irrigated through different fertigation systems such as Anjou Oscar, automatic regulation, and Anjou IRRI 12. It is worth noting that bumblebees instead of the traditional hormones or vibrator pollinate flowers.
Loquat – Given the considerable change in weather, and to ameliorate the production, loquat is planted under nets and protected from wind and snow to give earlier production.
Grapes - Imported early seedless grape varieties, notably ARRA 11 white seedless grapes and ARRA 13 Red seedless grapes are grown under protection and irrigated.
 

On October 20th, 2022, Debbane for Modern Agriculture DEMA organized a seminar about wheat harvest in Al-Suwaira district (Iraq). The seminar was attended by the biggest wheat farmers in the locality of Shaihemiyh – Al Suwaira district. Several topics were raised during this meeting such as the right and modern ways to harvest this type of grains, the best ways to fight plant diseases and to eradicate bad weeds, as well as the best composting program to adopt in order to increase agricultural yield.

Debbane for Modern Agriculture DEMA organized a field observation day in Erbil Province (Iraq) to observe yellow maize variety 215479. A presentation was delivered by Eng. Ziad Nouman in which he detailed the specificities and characteristics of the abovementioned variety. The presentation was attended by the head of Erbil station, the chief of district, the agent, and agricultural engineers.